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Brand Purpose - Why brands need to be Superheroes
It's not enough to be normal. Today's digitally driven world is often described as "the new normal" but to succeed today, brands need to be better than normal. They need to be Superheroes - in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile.
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Captains of Industry continue to view a Conservative Government as good for business
The new Ipsos Captains of Industry survey finds that 86% of Captains agree that the Government's policies will improve the state of the British economy, a markedly different picture from their attitudes to the last Labour government.
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IPA Effectiveness Awards 2014
This year's IPA Effectiveness Grand Prix award went to Adam&Eve/DDB for their `Good Call' campaign for Fosters. In this paper from Ipsos ASI discover the secrets to their success and how you can apply the learnings to your own brand.
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What do the World Cup and Scottish Referendum have in common?
Oliver Sweet, head of Ethnography, watched behavioural economics intervention in action during two of the major events of 2014.
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What has the recession done to the British workplace?
As we climb out of one of the deepest recessions the country has seen, Jonathan Nicholls, head of Employee Research, has been looking at how the recession has changed the workplace.
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Does the face still fit? Can Celebrity Still Sell in 21st Century Advertising?
This paper looks at how celebrities will lend your brand fame, aid cut through and ideally some of that celebrity aura is transferred to your product or brand, but beware of the potential damage.
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Watching the `blinking light'
Ben Marshall analyses the evolution of our seasonal house price sentiment tracker survey for the Halifax and its seasonally-themed infographic.
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Show me the E-money: Technology makes controlling money a pleasure not a chore
The rise of Bank of Me: Ipsos Marketing pan-European research for MasterCard reveals that, far from being a chore, people like monitoring their money - and women have power over the purse strings.
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Financial control demand creates prepaid opportunity to replace `jam-jarring'
A new pan European study conducted by Ipsos for MasterCard highlights the `Power of Prepaid' to meet consumers' increasing desire to monitor their own finances.
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Ipsos Economic Pulse - Wave 58
The Ipsos Economic Pulse for July shows economic confidence down among Russians, Polish and South Africans, with rises in Brazil, Sweden and Argentina. Britain sees economic confidence down slightly after the heights of last month.