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Enterprise Feedback Management
Venture captalists use EFM to fund specialist software companies to address company and customer needs alike.
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How Do You Get the Board on Board?
In this handy `how to', the Ipsos Loyalty Council - a forum of senior customer experience / management professionals from across multiple sectors - offer their perspective.
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Key trends in Big Data and the opportunity this provides for the Market Research industry
Financial Statement blog: Charles Adriaenssens asks how our industry should approach Big Data and incorporate it into its offer.
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Ipsos Marketing Announce Partnership with The Bounty Word of Mum Panel
Ipsos Marketing announce partnership with The Bounty Word of Mum Panel to better understand all aspects of young family life.
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Local maternity wards top list of women's priorities when giving birth
Women list the proximity to their hospital or birthing centre as their top priority in their birth experience.
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Ipsos appoints new Managing Director UK & Head of Western Europe
Ipsos announces the appointment of Gareth Phillips as Managing Director UK & Head of Western Europe for Ipsos Healthcare.
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Giving birth and child's health are women's greatest fears before starting a family
Before starting a family, new mums' greatest fears are the health of the child (35%) and giving birth (35%), followed by financial stability (22%), according to a recent Ipsos Marketing/Bounty poll.
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The Friends and Family Test: are you asking the right questions?
Research Director, Jonathan Nicholls, discusses the challenges faced by NHS trusts, putting in place The Friends and Family Test.
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Marketing to women
Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.
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New Trends in shopping
Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.