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UK’s sense of division reaches new high as culture war tensions grow, study finds
King's College London and Ipsos study finds problems caused by culture wars, a deepening rejection of the term “woke”, and notable shifts in attitudes on transgender rights.
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Joe Marler tipped for Celebrity Traitors victory by those following the show, Ipsos poll reveals
Over half (51%) of those following the show anticipate that the Faithful players will triumph, compared to 38% who predict a win for the Traitors.
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Research into digital payment and identification systems
Research with consumers in six African markets to understand views on digital payment and identification systems
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90% support King Charles III's decision to remove Andrew’s official titles
Ratings of the Royal Family’s handling of the overall situation with Andrew have improved, from 23% saying they are handling it well two weeks ago to 37% now – though 40% still say they are handling it badly.
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Economic pessimism continues as 76% of Britons describe economy as 'poor' amid ongoing cost-of-living concerns
Three quarters (77%) of Britons are concerned about the personal impacts of the cost of living, with a majority expecting increased costs, particularly in food (82%) and utilities (79%) over the next six months.
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Launch of Ipsos Global Influentials
We are delighted to invite you to an insightful breakfast to mark the official launch of the Ipsos Global Influentials study.
Channel Measurement
We inspect what you expect … to ensure compliance with brand standards.
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Trick or treat? The Halloween sweets Britons expect from their ghoulish leaders
When asked which UK politician is the scariest, four in ten (40%) Britons say Reform UK leader Nigel Farage. He is followed by Prime Minister Keir Starmer (29%).
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Beyond the Bubble: The Ipsos Autumn Budget Briefing
This is your opportunity to gain a deeper understanding of what the Chancellor's upcoming announcement could mean for you.
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Reputation, Risk and Resilience: It’s Time to Rethink Crisis and Reimagine Risk
Join us on 18 November for an insightful conversation with internationally renowned risk and crisis communications expert Rod Cartwright.