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Modern Maculinities
What does it mean, to be a man? We want to shift the conversation from negative to constructive and uncover what modern masculinities means for us, our brands, businesses, society and, crucially, the young people who need our empathy and understanding more than ever.
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The Race to Christmas 2025
The Christmas ads have landed and the supermarket’s shelves are now filled to the brim with festive ranges. In the Ipsos Race to Christmas, we're busy monitoring what the great British public has to say, which ads are generating the most online buzz, and tracking the top brands in terms of attention and creative response.
Are you watching the race, too? -
Pour, Mix & Drink the Magic
From hot shots to cool beans: How NESCAFÉ brewed up a storm with a magical influencer.
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Active Lives Children and Young People Survey 2024-25
Ipsos conducted the eighth year of this ongoing survey on behalf of Sport England during the 2024-25 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).
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Ipsos deepens sector expertise with the addition of BVA BDRC
Sector research specialists BVA BDRC rebrand as Ipsos, following acquisition in June 2025
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Ipsos extends Channel Performance expertise with ESA Retail
Pricing, retail audit, location planning and mystery shopping specialists ESA Retail rebrand as Ipsos, following acquisition in June 2025.
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Ipsos extends data collection capability with Perspective
Telephone (CATI) and F2F (CAPI) data collection and fieldwork specialists Perspective rebrand as Ipsos, following acquisition in June 2025.
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Ipsos strengthens online operations capability with Alligator
Panel agnostic online research specialists Alligator rebrand as Ipsos, following acquisition in June 2025
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Moments of Truth: Retail Banking
Stand out from the crowd and develop memorable customer experiences with robust competitor benchmarking grounded in behavioural science and Consumer Duty outcomes.
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VenueVerdict CX
The global hospitality customer experience diagnostic tool, helping hotels and meeting venues improve sales conversions and deliver outstanding event experiences.