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Ipsos Research Highlights - 7 May 2020
This week's Ipsos Research Highlights features who the British public think is going to be negatively impacted by coronavirus, pessimism about the future and opinion of returning to normal life.
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Britons think Coronavirus will have harder impact for old, poor and those in cities, but believe society has become less divided
Two-thirds expect coronavirus to have a negative impact on older people compared to only 8% who think young people will suffer.
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Lockdown TV: Consumers are increasingly conscious of their shopping habits
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Ipsos Research Highlights - 30 April 2020
This week's Ipsos Research Highlights features who the British public think is doing a good job of holding the Government to account, confidence in the NHS and news about home testing.
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From comic relief to the comfort of nostalgia: 5 ways our TV viewing has changed in lockdown
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Ipsos Research Highlights - 24 April 2020
This week's Ipsos Research Highlights features how the British public feel about a potential exit strategy from lockdown, attitudes to immigration and the fourth edition of our Signals report.
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Signals #4: Understanding the coronavirus crisis
This fourth edition sees us continue to bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
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Video Mystery Shopping – Closer to real
Video research can get us closer to real, consumer-led insights. So, shouldn’t you put video at the centre of more of your mystery shopping?
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Ipsos Political Pulse March 2020
Rise in those who think they are becoming more positive about immigration, with perceptions that Brexit will reduce immigration becoming more important
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Ipsos Research Highlights - 17 April 2020
This week's Ipsos Research Highlights features the impact coronavirus is having on the British public, the surge in
Boris Johnson’s positive perception rating, mental health and how brands can adapt to this shift in behaviour.