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Dead Trees and the Death Narrative
Andrew Green, Global Head of Audience Solutions, Ipsos Connect, blogs on the so-called ‘death narrative’ – the notion that printed newspapers (the ‘dead tree’ editions) will eventually disappear.
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Who's Killing Creativity Now?
In the current media, brand and communications landscape, market research has long been accused of killing creativity. In this thought piece Ipsos Connect's Tara Beard-Knowland looks at the increasing tension between the need for personalisation versus data science.
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Ipsos Connect Tech Tracker Q4 2015
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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The Future is Hybrid
Andrew Green blogs on the future of audience measurement and research in a multi-screen streaming TV landscape.
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Attention Generation Next: Beating the Attention Deficit for Young Audiences
Brands are competing for attention against a wide variety of sources from Taylor Swift videos and Vine stars to personal social media streams where the drama, excitement and relatability of Generation Next's social circles are played out.
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Plus ça change, plus c'est la même chose...
Andrew Green, Global Head of Audience Measurement for Ipsos Connect, asks whether digital views are a more precise measure for ads than traditional forms of audience.
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Ipsos Research Highlights - September 2015
Ipsos's research highlights for September includes our latest Tech Tracker, Britons' increasing concern about immigration, and how other people are much better behaved than we think they are.
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The Attention Deficit: More Screens, More Content, and How Brands Can Connect
The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. In this thought piece Ipsos Connect's Adam Sheridan discusses the importance of adopting a screen sensitive approach when communicating a brand message to consumers.
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Ipsos Connect Tech Tracker Q3 2015
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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The Attention Deficit: How Brands Can Be Heard in a World of Media Overload
The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. In this thought piece Ipsos Connect's Phil Shaw looks at how brands can cut through and build connections with people when the choice of what to engage with is so vast.