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From products to experiences: Why Customer Experience matters in CPG
It's not new to suggest digitisation has changed the makeup of the retail industry and, in extension, how retail experiences are judged. However, the digital economy also presents new opportunities for consumer packaged goods manufacturers to bypass retailers entirely. Can the revolution in the CPG supply chain mean an evolution of customer experience?
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The Path to Patient Centricity: Closing the 'How' Gap
Today, patient centricity is not only well documented in corporate visions and missions, it’s at the top of many pharmaceutical company agendas. Clearly, there is both a need for it and an appetite for it among those best placed to make it happen. The question that remains for pharma and biotechs is how best to be patient-centric.
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Ipsos Research Highlights - August 2018
Ipsos's Research Highlights for August 2018 includes young people's attitudes to immigration in Scotland, the results of the GP Patient Survey and people in Italy are most wrong on key facts about their society.
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Online Data Privacy from Attitudes to Action: an evidence review
This evidence review for The Carnegie UK Trust, delivered by Ipsos Scotland, explores what existing research says about what the UK public think about data privacy.
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People in Italy and the US are most wrong on key facts about their society
People in Italy and the US are most wrong on key facts about their society – the Swedish are the most accurate. People in 27 countries were most likely to expect the US to be most wrong.
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Issues Index August 2018: Public concern about the EU and Brexit remains at historically high levels
This month’s Issues Index shows public concern about Britain and Europe remaining at the same record level measured in July.
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Young people's attitudes to immigration: findings from the Young People in Scotland Survey 2017
The Scottish Government commissioned Ipsos to survey young people's attitudes to immigration in Scotland.
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Evaluation of the Economic Impact and Public Value of the Superfast Broadband Programme
An evaluation by Ipsos for the Department for Digital, Culture, Media and Sport (DCMS) of the economic impacts and public value of the UK's Superfast Broadband Programme.
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Evaluation of revalidation for nurses and midwives: Interim (Year Two) report
Ipsos was commissioned by the Nursing and Midwifery Council (NMC) in March 2016 to conduct an independent evaluation of revalidation for nurses and midwives.
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Importance of university falling for young people
Results from our latest survey on behalf of the Sutton Trust show that the proportion of young people who think it’s important to go to university to do well and get on in life has fallen steadily over the past six years.