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A world apart? Brits have grown more positive about immigration
A new global study by Ipsos for the BBC Crossing Divides series highlights that almost half of Britons think that political divisions pose more of a danger to society than they did 20 years ago.
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Men are not emasculated by caring for children
In collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, Ipsos finds that the majority of British men no longer see childcare as the preserve of women.
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Ipsos Update – March 2019
March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
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Finding Your Voice
Voice technology is increasingly popular, but do brands know what consumers want from voice? We partnered with the IAB UK to decode the technology and help brands make the most of voice opportunities.
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Ipsos Research Highlights - February 2019
Welcome to our review of 2019 so far. It's been a tough start for Theresa May as confidence to get a good Brexit deal continues to fall. Meanwhile as Labour rebels leave the party, we have record levels of public dissatisfaction with Jeremy Corbyn.
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Research futures: Drivers and scenarios for the next decade
In ten years’ time, the research ecosystem will look very different. New scenarios on the future of research from Elsevier and Ipsos uncover the biggest drivers of change shaping how knowledge will be produced and shared in the future.
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The Perennials: the future of ageing
We turn our attention to understanding what it means to be old today, exploring our ageing societies and their challenges and opportunities.
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Indecent Images of Children (IIOC) Campaign Evaluation: Year 3
Ipsos carried out a third wave of research evaluating the Indecent Images of Children (IIOC) Campaign, on behalf of the Home Office, the Internet Watch Foundation and the Marie Collins Foundation.
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Global study finds high levels of concern about ageing
Ipsos’s new global study, conducted in partnership with the Centre for Ageing Better, a charity funded by an endowment from The National Lottery Community Fund, illustrates the attitudes to ageing across 30 countries.
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Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising … faster.