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Labour are the most popular party, but Miliband trails behind
The Ipsos Political Monitor for March shows that as David Cameron remains the most popular party leader, Ed Miliband is yet to convince the public despite the Labour party outperforming the Conservatives.
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Generation Next: Tomorrow's Voters Infographic
In this Infographic briefing, we look at young people's disengagement from party politics in the run up to the 2015 General Election, and their thoughts on lowering the voting age.
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Neither the Conservatives nor Labour are able to open up a lead
With less than two months to go before the General Election the latest Ipsos Political Monitor shows the Conservative and Labour parties running neck-and-neck with both parties' vote share decreasing since last month.
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Government Record: Good Job or Bad Job on Unemployment? Trends
Q Since it was elected in May 1997, do you think the government has done a good job or a bad job at keeping unemployment down?
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Government Record: Good Job or Bad Job on Tax and Spending? Trends
Q Since it was elected in May 1997, do you think the government has done a good job or a bad job at handling taxation and public expenditure?
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A third of young people think social media will influence their vote
Ahead of a major debate hosted by Ipsos, King's College London and the Media Standards Trust, new research reveals that the British public has an ambivalent attitude towards the impact of social media platforms such as Facebook and Twitter on political debate.
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When it comes to TV debates, Cameron is no coward - he's calculating
When it comes to the leaders' debates, Cameron is doing the same as prime ministers past writes Roger Mortimore in The Conversation.
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Everyone is confused, at least according to Richard Thaler
The recent exchange between Peter Ubel and Richard Thaler acted as a welcome and helpful comment on a common lack of clarity around behavioural terms writes Chris Perry in his latest blog.
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Generational Shifts in Voting 2015
Ipsos has analysed over half a million interviews to identify generational shifts in voting and engagement with politics between 1996-2014.
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Key monthly trends
Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.