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Ipsos MediaCT launches its 2009 Business Elite survey in Asia
Our MediaCT International team successfully launched the Asian version of its Business Elite Survey in Hong Kong on 22nd September and Singapore on 23rd September.
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You turn if you want to
There is something peculiarly British about a relaunch. It may well be because as a nation we are increasingly (and proudly) fickle, one minute booing the thing we will then fast-track to sainthood - witness the tabloid press and the Great British
Public over Michael Jackson or Princess Diana. -
For Four Too
Jamie Robertson, sponsorship expert at Ipsos, on the fight for the top 4 Premier Football League places and the ramifications for their sponsors.
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Can You Hear Me
Corporate reputation should be an integral part of your marketing strategy - ignore it and your brand voice runs the risk of not being heard.
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The Pocket Knife Effect
A little over a year ago a curious phenomenon took place in newsagents and corner shops across the UK. After an absence of four years Cadbury's Wispa bars, withdrawn because of poor sales and production problems, suddenly re-appeared on the shelves and instantly became the most successful chocolate bar product `launch' in decades.
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RAJAR publishes findings of MIDAS 4
RAJAR (Radio Joint Audience Research Ltd) has released findings of its fourth survey of internet delivered audio services conducted by Ipsos
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The Ipsos Global @dvisor
This second edition of the Ipsos Global @dvisor deals with how the disruption caused by the economic crisis is affecting the financial and CPG insdustries; and how it is precived by citizens around the world.
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Ipsos MediaCT awarded TouchPoints 3 contract
The Institute of Practitioners in Advertising (IPA) have commissioned Ipsos MediaCT to carry out the third wave of the successful TouchPoints initiative.
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Public Opinion: Why it is important and how to measure it.
Sir Robert Worcester on the art of measuring public opinion.
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Want to cut public spending? Spend more on advertising!
"Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.