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ASI Digital event - the truth about digital and engagement
From views to clicks, likes to tweets and everything in-between, the rapid growth of digital has been matched only by the proliferation of the metrics that measure it. Ipsos has developed Live Test, a truly innovative solution that helps you optimise the impact of your campaigns on the measures that really matter - helping optimise your creative and media planning to maximise the potential of your online activity.
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Achieving social media success
Despite people predicting the end of social media every time Facebook shares drop, social media is now stronger than ever, writes Ines Nadal, Research Manager, Ipsos ASI.
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Tech Tracker September 2012
Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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Digitally ever after
Tara Beard-Knowland Director at Ipsos ASI talks in Campaign about what makes the best (and worst) digital and social campaigns. Great digital and social campaigns don't just happen.
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The Sun Always Shines (on the National Readership Survey)
Using the new NRS data Dawn Collis discusses what impact the new release of the Sunday edition of the Sun has on readership.
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Ain't got the time, ain't got the money
Money and time are always at a premium, but it's important to think about the future and engage with social media, writes Tara Beard-Knowland from Ipsos ASI in Brand Republic.
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InteracTVity
The rise of social media has made watching television a social activity for many people. MediaCT investigates how this interactivity has influenced viewing behaviour as well as how it has been used to engage with viewers by the media.
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RAJAR Quarter 2, 2012 - Radio Joins the Online Community
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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From hi-fi to wi-fi: the growth of digital radio
The new RAJAR release spark John Carroll to speak about the rise of radio and it's continued growth in his newest MediaWeek blog.
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Will Olympics Inspire a Social Generation?
Gavin Sugden talks about social media and the olympic games.