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Ditch the traditional family structure
Marketers need to urgently reassess their views of the family unit, which has become more complex and diverse as marriage declines, divorce rates rise, people become parents later and have fewer children, writes Hanna Chalmers, Senior Qual Director, Ipsos Connect for WARC.
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The Reputation Council Report 2016
Established in 2009, the Ipsos Reputation Council brings together senior communicators from many of the most respected corporations in the world.
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The Millennial Influence
In this paper VocaLink, following Ipsos research, explores trends in millennials' current payment behaviour and looks at how millennials see payments operating in the future.
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Connect:Live
Pre-test prior to launch or measure and optimise your Facebook video advertising during your live campaign
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More Than Words
Harnessing the language of images across social media platforms. Whilst reading words is still fundamental for how we communicate, a picture really can tell a thousand words, and this opens up different opportunities for brands to communicate with consumers.
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Just over half of females 65+ have accessed the internet over the last three months
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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It's good to talk: organ donation and the importance of making your wishes known
For Organ Donation Week, Josie Lloyd and Charlotte Simms blog on recent Ipsos polling on organ donation and whether it aligns with current legislation.
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Ipsos Research Highlights - August 2016
Ipsos's Research Highlights for August 2016 includes the latest from the US presidential election and the new PM starts with a honeymoon among the public.
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The Reality of Rio: Was this really #Apocolympics Now?
Does the trending hashtag #Apocolympics reflect a new reality with regard to people's relationships with big global events and organisations?