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Online is the now, not the future, so why bother with face-to-face surveys?
In his most recent blog John Carroll discusses whether online can truly replace face-to-face research.
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What can Twitter's reaction to the UK autumn statement tell us?
Steve Ginnis of Ipsos and Carl Miller of Demos write in the Guardian on our analysis of tweets during Chancellor George Osborne's autumn statement.
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Communicating with MPs: The power of the media
How can you reach MPs through the mass media? Carl Phillips shows why media and government relations should work together.
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Ipsos MediaCT launches new real time content monitor, Media Moments.
Ipsos MediaCT has launched their new real time content monitor, MediaMoments, a new mobile app tool designed to help understand in the moment content consumption across platforms.
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Generation Strains
Ipsos and Demos publish a major new report on attitudes towards welfare across generations. This research was supported by the Joseph Rowntree Foundation.
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Business Elite - Global Snapshot
Key insights from the Business Elite survey on nearly 1.3 million of the most senior executives in medium and large companies.
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Money For Good UK
A comprehensive and innovative segmentation survey designed to explore what motivates charity donation in the UK
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Ipsos Marketing appoints new Head of Market Understanding & Measurement
Ipsos Marketing announces the appointment of Stephen Yap as Head of Market Understanding & Measurement.
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Our poll in Scotland for The Times: Clarification
Following a recent report of an Ipsos poll in the media, we have released the following statement of clarification.