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90% support King Charles III's decision to remove Andrew’s official titles
Ratings of the Royal Family’s handling of the overall situation with Andrew have improved, from 23% saying they are handling it well two weeks ago to 37% now – though 40% still say they are handling it badly.
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Economic pessimism continues as 76% of Britons describe economy as 'poor' amid ongoing cost-of-living concerns
Three quarters (77%) of Britons are concerned about the personal impacts of the cost of living, with a majority expecting increased costs, particularly in food (82%) and utilities (79%) over the next six months.
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Trick or treat? The Halloween sweets Britons expect from their ghoulish leaders
When asked which UK politician is the scariest, four in ten (40%) Britons say Reform UK leader Nigel Farage. He is followed by Prime Minister Keir Starmer (29%).
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Beyond the Bubble: The Ipsos Autumn Budget Briefing
This is your opportunity to gain a deeper understanding of what the Chancellor's upcoming announcement could mean for you.
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30 years on, the public are split on whether the Civil Service adheres to the Nolan principles
Britons see civil servants as bureaucratic, political and stuck in their ways, but also professional. Few see them as lazy – but few seem them as innovative or accessible either.
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Wellness in the Age of AI
Today’s wellness industry is dynamic, lucrative and growing. But, it's experiencing change, from consumers’ relationships with wellness, to brands’ competitive sets, and now Gen AI.
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Nigel Farage leads Keir Starmer in head-to-head on who Britons would prefer as Prime Minister
Nigel Farage (33%) has a slight lead over Keir Starmer (30%) for the first time in a head-to-head series on who Britons would prefer as PM.
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Nicola Sturgeon voted Scotland’s best politician of the last 30 years, while David Tennant leads the pack of Scottish screen actors
To mark Ipsos’ 30th anniversary of having a permanent office in Scotland, new results from Ipsos’ Scottish Political Pulse reveal that Nicola Sturgeon has been named as the best Scottish politician of the last 30 years by the Scottish public, with one in five selecting the former First Minister. Scots also name David Tennant as the best Scottish screen actor of the last 30 years’, although Sean Connery comes out top among the 55+ age group.
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Lloyds Essential Digital Skills 2025
For a sixth year, Ipsos has been commissioned by Lloyds Banking Group to measure the digital skills that UK adults are able to do independently in their personal life, and for work. This research was launched in the Essential Digital Skills (EDS) 2025 report this September.
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New results published on wellbeing in the UK
The 2025 Carnegie Life in the UK Index shows that collective wellbeing in the UK has not improved over the past year, although there have been some changes.