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The Reality of Rio: Was this really #Apocolympics Now?
Does the trending hashtag #Apocolympics reflect a new reality with regard to people's relationships with big global events and organisations?
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Video: Milorad Ajder interviews David Bickerton of BP
Milorad Ajder, Co-Director of the Ipsos Global Reputation Centre, interviews David Bickerton, Director of Communications at BP.
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Are Business Executives with big budgets your customers?
Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they're your most important customers.
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Ipsos "Intend to Lead the AI Charge in Market Research" Says Associate Director Robert Kettrick
Rob Ketterick of Ipsos Loyalty talks to AI Business about real-time customer feedback and Ipsos's ambitions for the use of AI.
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Side-by-Side Social Intelligence
As people's lives become increasingly social, social data is as a rich source of insight for understanding people. By adding structure to unstructured conversations, we can quantify and robustly integrate with other data sources to drive value from social media.
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Audience Measurement in the Data Age
In this new Ipsos Views white paper, Andrew Green of Ipsos Connect outlines 10 predictions for the future of audience measurement.
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Cheetahs, Chickens and Goldfish
Speed is good when it comes to customer service and beating competition. But it can sometimes be a mixed blessing, writes Andrew Green.
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Ipsos Research Highlights - July 2016
Ipsos's research highlights for July 2016 includes a challenge for our new Prime Minister, consumer confidence has fallen to its lowest point and young people's housing hopes have been dashed.