Side-by-Side Social Intelligence
As people's lives become increasingly social, social data is as a rich source of insight for understanding people. By adding structure to unstructured conversations, we can quantify and robustly integrate with other data sources to drive value from social media.
Social media analysis needs to be far more than just assessing volume and sentiment. By adding structure to unstructured conversations, we can quantify and robustly integrate with other data sources to drive value from social media. To succeed, context is key. Never look at your brand/service in isolation. Understand not only what has been said, but how, when and where. And do not just take the social mentions in isolation, contextualise them with other data sources too.
Remember that social intelligence offers a rich but skewed view point, but when structured correctly it can enhance your other research and insight projects. Do not view it as a separate standalone source of insight but instead a complementary enhancement to other studies you run.
We believe the future of insights lay in layering social, survey and search data.
Want to learn more about how social intelligence could complement your primary research? Please contact Becky Ferguson or Fiona Moss.
