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Moving towards a legal digital film market
This thought piece considers the twin
challenges faced by the film industry in needing to cut off illegal file sharing sites, whilst developing compelling official digital models to act as credible alternatives to
pirate sites. -
You turn if you want to
There is something peculiarly British about a relaunch. It may well be because as a nation we are increasingly (and proudly) fickle, one minute booing the thing we will then fast-track to sainthood - witness the tabloid press and the Great British
Public over Michael Jackson or Princess Diana. -
For Four Too
Jamie Robertson, sponsorship expert at Ipsos, on the fight for the top 4 Premier Football League places and the ramifications for their sponsors.
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Licence Fee Survey for the BBC Trust
An Ipsos poll carried out on behalf of the BBC shows that the public favours reducing the licence fee rather then funding regional news on other channels.
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Social Grade
There are several demographic classification systems used in market research. A well established system, as well as the most widely known and used, is that of social grading, derived from the British National Readership Survey (NRS).
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The Pocket Knife Effect
A little over a year ago a curious phenomenon took place in newsagents and corner shops across the UK. After an absence of four years Cadbury's Wispa bars, withdrawn because of poor sales and production problems, suddenly re-appeared on the shelves and instantly became the most successful chocolate bar product `launch' in decades.
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Thoughtpiece - Is the Future of Gaming Digital?
This thought piece explores the level of interest in downloadable content in the games market, the price gamers are willing to pay and what's holding back adoption.
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Want to cut public spending? Spend more on advertising!
"Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.
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Pirates are prime prospects for music and video
The people who download and share music and video illegally are amongst the most avid buyers of legal music and video - on and off-line a new study has found. The research was carried out on-line amongst 6,500 respondents in 12 countries.