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The Scarring of the British Shopper
Research shows that the current turbulent economic times could be significantly altering the mindset of British shoppers, writes Dr Tim Denison of Ipsos Retail Performance.
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Behaviour in Schools Research
The results from the 2012 sweep of Behaviour in Schools research, commissioned by the Scottish Government
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Consumer First Panel for Ofgem - Wave 4
In 2007, Ofgem launched its Consumer First initiative to ensure that it properly understands a broad range of consumer perspectives when making policy decisions. As part of Consumer First, it commissions primary research/engagement with consumers, interrogates and learns from research conducted by other organisations and looks to measure the impact of its activities on all consumers.
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Ipsos September 2012 Issues Index
Concern about the economy falls in line with an increase in economic optimism, according to our September Issues Index.
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Labour increases its lead on healthcare and education
Labour increases its lead on healthcare and education - but falls back as the best party on the economy says a new Ipsos poll.
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Think native and get creative
In her latest blog, Ines Nadal, Research Manager at Ipsos ASI talks about 'native advertising' and how this new model goes beyond traditional display formats.
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The impact of Universal Credit
Research Director, Caroline Booth discusses our work with the Social Market Foundation and Iain Duncan Smith's new Universal Credit.
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Labour seen as best party on looking after interest of women
Labour have opened up a 22 point lead over the Conservatives as the best party to look after the interests of women, according to a new Ipsos poll.
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And now for something completely...serious
Tara Beard-Knowland, Director at Ipsos ASI discusses in Campaign how hard hitting ads for social issues are using emotion, to generate both cut through and response. But is there such a thing as 'too emotional'?