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Cheetahs, Chickens and Goldfish
Speed is good when it comes to customer service and beating competition. But it can sometimes be a mixed blessing, writes Andrew Green.
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Ipsos Research Highlights - July 2016
Ipsos's research highlights for July 2016 includes a challenge for our new Prime Minister, consumer confidence has fallen to its lowest point and young people's housing hopes have been dashed.
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Eleanor Thornton-Firkin, Head of Content and Creative Development, Ipsos Connect presents at the Future of Creativity
Speaking at our Future of Creativity event, Eleanor Thornton-Firkin discusses platform optimisation to get your advertising through the door. Listen to her top tips for the uninvited party guest.
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Christmas in Cannes
With John Lewis' Monty the Penguin recently winning at the Cannes Lions Eleanor Thornton-Firkin and Leah McTiernan analyse what made the campaign so successful.
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Cracking Social: Harnessing the Contagious Creativity of Influencers
As people are spending ever more time on social media, the challenge for brands is making an impact in this space. Brands can learn a lot from influencers who truly understand their audiences and harness their creativity to connect in a meaningful way.
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Newsbrands need to harness VR to keep pace with digital life
News organisations shouldn't wait for YouTube to take over the Virtual Reality space, writes Neil Stevenson, Research Manager, Ipsos Connect in Mediatel.
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Females and the younger generation tend to share more selfies on social media
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Boiling the Frog
Andrew Green, Global Head of Audience Solutions at Ipsos Connect, blogs on the inexorable rise of Ad blocking.
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Ipsos Research Highlights - June 2016
Ipsos's research highlights for June 2016 includes latest EU Referendum polls, the Queen's enduring popularity at 90 and how we Britons love our front gardens!
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The Perils of Perception and the EU
New research by UK in a Changing Europe and Ipsos shows the public have a number of significant misperceptions about the EU and how it affects life in the UK.