Search
-
Making Belonging Joyful: Inclusive representation in advertising to grow brands
Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.
-
Ipsos Climate Change & Sustainability Practice
The Ipsos sustainability practice leverages research specialisms and cross-sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of environment, social and governance (ESG).
-
Luxury and convergent commerce
Ipsos brought together experts from various industries representing the Luxury sector for a guided closed-door discussion
-
Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
-
From the cost of living to sustainable living
A greener lifestyle is often seen as expensive but is the cost of living crisis changing this? Our research shows that UK households plan to make environmentally friendly changes due to, not despite of, the rising costs. These changes create opportunities to tackle two key concerns together and the public don't always see a trade-off. How can Government and businesses make the most of this and change the narrative to “it is cheap being green”? And what are the implications for encouraging sustainable behaviour change?
-
Cost of living crisis in Northern Ireland: a consumer journey
Consumers in Northern Ireland are being impacted by rising costs, at a time when they already have the lowest gross weekly income compared to the UK average. Captured through interviews and video diaries, the real-life journeys in this article show how affordability permeates all aspects of the consumer experience and highlights how people are making difficult financial decisions and sacrifices with their food shopping behaviours. With the prospect of a second Northern Ireland Assembly election within a year, we reflect on the challenges any future Executive faces in delivering for the people of Northern Ireland.
-
Food insecurity: too much to stomach
The price of food is up by 16.4% from last year – the largest uplift since the 1980s. Two in five (39%) are now worried about affording food next month. Shoppers are being savvier by switching supermarkets and buying essential ranges, but these are temporary fixes and unlikely to help everyone. The poorest households and those with children are being hit the hardest, as they are more likely to be skipping meals and suffering the health consequences. The government has already published the Food Strategy White Paper, but while policy proposals have been forward looking, is enough being done now?
-
What is the real cost of the cost of living crisis?
The cost of living crisis takes many forms. There’s the national crisis, the political crisis and the social crisis. In each case, social research has a vital role to play in exploring what rising prices mean for individuals and different groups, as we ultimately seek to answer: what is the real cost of the cost of living crisis?
-
Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
-
Rishi Sunak much more liked than the Conservative party
Only 26% say they like the Conservative party - its lowest score for 15 years