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Ipsos Research Highlights - September 2016
Ipsos's Research Highlights for September 2016 includes the highest concern about housing in 40 years and there's no sign of 'Bregret' after the EU Referendum.
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Feeding the Machines: A Prognosis for Programmatic
"Programmatic" media buying can be defined as the use of software programmes to buy advertising space.
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Raising Your Game
With good planning, implementation and evaluation, well executed Marketing Partnership activities are capable of achieving exceptional outcomes for brands and rights holders.
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Research Heroes: Claire Emes
Claire Emes, Chief Innovation Officer at Ipsos, has been selected by the Market Research Society as a Research Hero this month.
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Getting Started in Text Analytics
It is essential to choose the right text analytics tool to meet your research goals. In this thought piece we explore some of the key questions to ask before beginning a text analytics programme.
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The Poverty Premium in Scotland
Ipsos was commissioned by Citizens Advice Scotland (CAS) to conduct research on the `poverty premium' in Scotland.
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Women still face more pressure to look groomed, new poll finds
Whilst 85% of women and 78% of men agree women should be equal to men in society, nearly all women (90%) and 77% of men think that that society puts more pressure on women than men to look groomed, the findings show.
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Ipsos Research Highlights - August 2016
Ipsos's Research Highlights for August 2016 includes the latest from the US presidential election and the new PM starts with a honeymoon among the public.
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The Reality of Rio: Was this really #Apocolympics Now?
Does the trending hashtag #Apocolympics reflect a new reality with regard to people's relationships with big global events and organisations?
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Video: Milorad Ajder interviews David Bickerton of BP
Milorad Ajder, Co-Director of the Ipsos Global Reputation Centre, interviews David Bickerton, Director of Communications at BP.