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Labour remain ahead on key issues, but half or more lack confidence either party has a good long-term plan for Britain
The latest campaign tracker explores attitudes towards which party has the best policies on key issues.
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Labour strengthens position in Scotland as Ipsos poll shows a close race
Ipsos’ first Scotland poll for STV News since the General Election was called indicates a very close race between the SNP and Labour in Scotland
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Nearly half say the Conservatives are having a bad campaign
Ipsos’ latest polling reveals that around half (48%) now think that the Conservatives have had a bad campaign since the General Election was announced in May.
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Public Services Face Crisis of Confidence as Election Looms
New Ipsos UK study reveals a public deeply dissatisfied with the state of public services in the UK.
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Labour lead Conservatives by 20 points in first Ipsos voting intention poll of the General Election campaign
Highest number think Labour ready for government since late 2022 (47%)
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British public more likely to think Labour has the best policies on the issues that matter most to them
The first Ipsos Campaign Tracker of the 2024 General Election asks the public which issues will be most important in deciding their vote and which party has the best policies on them.
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NHS, the economy, inflation and immigration set to be biggest election issues
The May 2024 Ipsos Issues Index shows that the NHS, with a rise in concern of 6 percentage points, has returned as the biggest issue facing Britain.
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Ipsos Equalities Index 2024: More than a quarter of Gen Z men think efforts to promote equality have gone too far
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
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Britons want Starmer to prioritise the NHS as they predict a Labour victory
Healthcare stands out as the public’s clear short-term priority for a Keir Starmer-led government, followed by dealing with the cost of living, according to the May 2024 Ipsos Political Monitor.
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Sharp improvement in economic optimism but little benefit for Conservatives who still trail significantly
Labour retains a large poll lead over the Conservatives although it has fallen slightly from 25 points to 21 points this month according to the May 2024 Ipsos Political Monitor