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A change is as good as a rest
As Special K changes its creative approach to advertising, what more do advertisers need to do when changing tactics? Tara Beard-Knowland of Ipsos ASI writes in Campaign.
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Ipsos statement on same-sex marriage poll in Scotland
Ipsos statement on same-sex marriage poll in Scotland.
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Think BR: Don't twist the numbers
Measuring social media reactions to an event is an important way to evaluate a campaign, but a system of benchmarks is crucial to give the numbers meaning, writes Eoghan O'Neill in Brand Republic.
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Personalised online radio is hitting the Big Time
John Carroll, director, Ipsos MediaCT takes a quick look in MediaWeek at what Tesco's purchase of Peter Gabriel's We7 online radio station means for personalised online radio and traditional radio.
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Everybody wants to be on TV?
As Twitter enters the TV advertsing arena, Tara Beard-Knowland of Ipsos ASI asks in Campaign: have they chosen the right media for their target market?
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I wouldn't put that in my mouth
Jon Weeks of Ipsos Marketing looks at extreme examples of flavour innovation in Marketing magazine and asks - would you put this in your mouth?
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The Winner Takes it All
Data from Ipsos's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.
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One-size definitely does not fit all
Brands need to understand the needs of consumers as individuals to beat the competition, writes Joe Marshall, Senior Director, Ipsos Marketing in Marketing magazine.
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Nostalgic for Summer
Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).
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Diamond Jubilee: Attitudes Towards The Monarchy
To coincide with the Diamond Jubilee we have brought together our latest research and analysis, including all the polls we've carried out on the Royal Family and the Monarchy.