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State of the Nation
Ipsos takes the nation's pulse with polling trends on the public's economic optimism (or pessimism), the direction of the country, the impact of Brexit and the most important issues facing Britain.
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Latest UK Opinion Polls: Government approval recent changes
Ipsos publishes the latest results of UK opinion polls and voting intention - updated 7 March 2024.
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Public Affairs International Women's Day Project Showcase
Public Affairs mark International Women's Day with 6 interviews on 6 key projects that have a gender element.
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Airports and the Power of Advertising
What mindset are flyers in at the airport? How much of a role does shopping or advertising play in the air travel experience? Ipsos has carried out an international research project on behalf of JCDecaux to investigate the profile of air passengers, their experience with the airport environment, and their perception of airport advertising.
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Public split on prioritising tax cuts versus more money for public services
New polling from Ipsos ahead of the 2024 Budget explores public attitudes to tax cuts and spending on public services
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Most Britons think the worst of the cost of living crisis is still to come
But the number of Britons who think the crisis has reached its peak is increasing, according to the Ipsos February 2024 Political Monitor
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2022 Annual Report for Defra sets out progress in evaluating Local NO2 Plans
Evaluation shows a change in travel behaviours leading to a reduction in emissions.
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Collective Evaluation and Learning with Sport England
Ipsos UK are leading a consortium with NPC (New Philanthropy Capital) and Sheffield Hallam’s Advanced Wellbeing Research Centre (AWRC) to evaluate and learn from Sport England’s long-term partnership and investment into 125 long-term Partners.
The work seeks to evaluate and learn about the effectiveness of systemic change contributing to Sport England’s 10-year Uniting the Movement strategy to improve access to sport and physical activity.
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Disabled people often not seen in media and advertising content, new research finds
The nationally representative research carried out online in November and December 2023 on behalf of Business Disability Forum shows that many disabled* people do not feel represented by images used in media, advertising and on TV