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Levelling up: what Britain thinks
The latest Ipsos research, polls and trends on what it means to level up the country
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More Britons think things heading in ‘right direction’ than ‘wrong direction for the first time since last April
Britons become more positive about the direction of their country while the number of people who think Brexit has had a positive impact on the country increases
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One year in, more Britons unfavourable towards Keir Starmer than favourable
Ipsos takes a look at how Keir Starmer is performing one year into his tenure as leader of the Labour Party.
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Life after Brexit – Britons predict more expensive food prices and falling EU migration
New polling by Ipsos, in partnership with the EU|UK Forum, shows that Britons are expecting food prices to become more expensive, fewer migrants to come to the UK from EU countries and holidaying in the EU to become more difficult.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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Ipsos Research Highlights - 31 March 2021
In this week's Ipsos Research Highlights we explore the latest findings from our recent Issues Index, life after lockdown and the impact of Brexit on the British public.
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Majority of Britons support vaccine passports but recognise concerns in new Ipsos UK KnowledgePanel poll
New survey shows significant support for vaccine passports however, some are concerned about the potential issues they could cause
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British public say Churchill, followed by Thatcher, did best job as Prime Minister
A new Ipsos online poll shows that Winston Churchill is the top-ranked Prime Minister since the Second World War in terms of those believing they did a ‘good job’, followed by Margaret Thatcher, then Tony Blair.
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Geography and gender: Britons stand out for views on two types of inequality, while age divide splits opinions on race
By international standards the British public are particularly concerned about geographical inequalities – but among the least likely to be worried about gender inequality, according to a new 28-country study
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Working through COVID-19: What behaviours will bounce back and what will stick?
Research from Nationwide Building Society and Ipsos reveals tensions over the future of homeworking as employers and employees navigate its benefits and challenges.