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The NHS is the main reason why voters considering choosing Labour, the economy the main reason for Conservatives
Week 6 of the General Election campaign tracker explores the rationale behind why voters are considering voting for different parties.
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Brand Starmer vs. Sunak
The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?
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Around half of Britons support junior doctors strikes as 3 in 5 believe government doing a bad job at negotiating with unions
New polling from Ipsos has found that around half of Britons (52%) support junior doctors taking strike action - a rise of 6 percentage points since May
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Labour maintains lead with Conservatives falling back to equal their lowest ever vote share
Rishi Sunak records the worst net satisfaction rating for a Prime Minister at this stage of an election campaign going back to 1979
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Majority of Britons think crime is a big problem with 6 in 10 Britons believing it has risen over the past year
Despite a downward trend in crime in England and Wales, 6 in 10 Britons believe that crime in the UK has risen over the past 12 months.
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Exploring voter volatility ahead of the July General Election
The results of a new Ipsos UK KnowledgePanel survey tracked the voting intentions of the same group of over 15,000 British adults between January and June
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One in six Britons are favourable towards Count Binface
16% of the British public hold favourable opinions towards Count Binface and 17% are unfavourable.
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Ipsos named one of The Times Top 50 Employers for Gender Equality 2024
Ipsos has been named as one of The Times Top 50 Employers for Gender Equality 2024 for its commitment to addressing gender inequalities in the workplace.
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More than half think the Conservative Party are having a bad general election campaign
Ipsos's latest Election Campaign Tracker looks at the campaign so far and asks who would make a better Prime Minister - Rishi Sunak or Nigel Farage?
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Marginal Moments: Can Generative AI help us better understand the general election?
Marginal Moments was an AI R&D project, using AI personas to explore how election promises are engaging the public. We followed five AI generated voters throughout the election campaign, introducing them to a wide spectrum of national and local election materials, to understand how the speeches and pledges made by Parties impact their voting intention.