Search
-
Economic concerns remain the most important issues facing Britons
Inflation and the economy remain top concerns for Britons according to the June 2023 Ipsos Issues Index
-
Half of renters/mortgage holders have seen their housing payments increase in the last 3 months
New Ipsos polling shows a big rise in the number of people who have seen their mortgage or rent increase - up from a third (33%) in January.
-
Asking the UK their Gender: Inclusive survey design
As attitudes in society shift, Ipsos has undergone an extensive cognitive study to design a new standard question for asking gender in our surveys.
-
Be Distinctive. Everywhere.
New report from Ipsos and Jones Knowles Ritchie unpacks the importance of brand distinctiveness in today's world.
-
Changing the narrative: celebrating the diversity, courage and resilience of refugees
Trinh Tu, UK Managing Director of Public Affairs, reflects on her experience as a refugee this World Refugee Day.
-
World Refugee Day 2023: Despite a decline in support for refugees since 2022, support for the principle of refuge remains high
New global research by Ipsos reveals that on average three in four adults support the principle of giving refuge to people escaping war or persecution.
-
Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
-
Family and finances have the biggest impact on Britons’ happiness
The new Ipsos Happiness Index finds a third (32%) of Britons identify their relationships with family as having the biggest impact on how happy they feel.
-
Embrace the Perma Crisis: Empathy and pragmatism as tools for advertising effectiveness
New Effie UK report, in partnership with Ipsos, reveals that crisis can be a catalyst for growth at home and away.
-
Globally, Britons among the least confident in law enforcement’s ability to stop crime
New global research by Ipsos reveals that just one in three (31%) Britons are confident that law enforcement can stop non-violent crime