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Half see immigration as an important issue facing Britain
Fifty per cent name immigration as an important issue for Britain. The economy and NHS remain the second- and third-biggest issues, mentioned by 35% and 25% respectively.
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Young men and women have more in common than divides, say public – despite gender gap in perceptions of tension and optimism about their futures
Despite prominent debates about gender divides in recent years, just a third (32%) of the public feel there is tension between men and women in the country today.
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Half of Britons say that they want radical change, but Reform UK seen as both solution and risk
50% of Britons say they want radical change – but while 23% trust Reform UK to deliver necessary change, 34% worry that they would deliver undesirable reforms.
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Labour equals historic low in Ipsos records as 8 in 10 think Britain is getting worse as a place to live
Reform UK maintain clear lead as Labour vote share falls to match the lowest ever recorded by Ipsos for the party in May 2009, after the expenses scandal and during the economic crisis (Ipsos first started recording vote intentions in 1976).
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Ipsos reveals high prices and declining high streets key local concerns for Britons
87% of Britons believe crime and anti-social behaviour is a "big problem" in the UK as a whole – up from 79% in June. This falls to 40% when people speak of their local area.
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Two thirds (67%) of UK adults 16-75 think the number of people coming into the UK is high (too high/ a bit too high)
Over half (52%) belonging to an ethnic minority group think the number of people coming into the UK is high (too high/a bit too high).
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UK’s sense of division reaches new high as culture war tensions grow, study finds
King's College London and Ipsos study finds problems caused by culture wars, a deepening rejection of the term “woke”, and notable shifts in attitudes on transgender rights.
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Economic pessimism continues as 76% of Britons describe economy as 'poor' amid ongoing cost-of-living concerns
Three quarters (77%) of Britons are concerned about the personal impacts of the cost of living, with a majority expecting increased costs, particularly in food (82%) and utilities (79%) over the next six months.
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Nigel Farage leads Keir Starmer in head-to-head on who Britons would prefer as Prime Minister
Nigel Farage (33%) has a slight lead over Keir Starmer (30%) for the first time in a head-to-head series on who Britons would prefer as PM.
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Immigration remains the biggest issue facing Britain
Forty-seven per cent name immigration as an important issue for Britain. Lack of faith in politicians enters the top five issues, rising six points from September.