Tate is Leading Venue Among Opinion Leaders
The Tate Gallery is one of the most popular arts venues in London among Captains of Industry and MPs for private functions. Half of all Captains have been to the Tate as guests of corporate sponsors while three in ten MPs have done so during the last twelve months.
Many major London arts venues have seen the numbers of Captains and MPs attending private functions as guests of corporate sponsors falling in the past year (in some cases quite dramatically). However, the Tate has seen attendance among these key audiences remain stable.
Among Captains, the Tate remains the second most widely visited arts venue and it has become the clear front-runner among MPs. While most of the other venues measured are better attended by Conservative MPs, the Tate is equally popular on both sides of the House.
Technical details
MORI interviewed 88 Captains of Industry (Chairmen, Chief Executives or Managing Directors) from the FT Top 500 companies face-to-face between 9 October and 19 December 1996 on behalf of the Tate Gallery. The survey of MPs was conducted among 102 British MPs and was representative of the composition of the House. Interviews took place between 19 November 1996 and 13 January 1997.
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