- Results are based on 1001 interviews conducted by telephone with a representative sample of British adults, aged 16+
- Interviews were conducted between 8-17 August 2003
- Data have been weighted to match the known population profile
- An asterisk (*) denotes a finding of less than 0.5% but greater than zero
- Where figures do not add up to 100% this is due to multiple coding and computer rounding
- Results are based on all respondents unless otherwise stated
- Trend data is taken from a 'Paranormal' survey conducted by MORI on behalf of The Sun newspaper between 4-5 February 1998 with a representative sample of 721 adults aged 18+ across Great Britain (Q2B, Q2C) and a BBC Heaven and Earth Survey conducted by MORI between 15-17 December 2000 with a representative sample of 999 adults aged 15+ across Great Britain (Q1B).
Changing Beliefs
160
| 160 | % |
| Your own experience of life | 62 |
| Your parents | 56 |
| Your education | 30 |
| Friends | 26 |
| Newspapers & TV | 17 |
| Religious teachings | 17 |
| Books | 12 |
| Politicians | 3 |
| Celebrities you admire | 2 |
| None | 1 |
| Don't know | 1 |
160
| 160 | December 2000 | August 2003 |
| 160 | % | % |
| Family | 54 | 44 |
| War/Terrorism | 29 | 41 |
| Health | 49 | 37 |
| Money | 25 | 31 |
| The environment | 38 | 26 |
| World hunger | 30 | 19 |
| Death | 14 | 8 |
| The meaning of Life | 10 | 6 |
| Sex | 5 | 4 |
| None of these | 2 | 5 |
| Don't know | * | 1 |
