Artificial Intelligence (AI)

3 takeaways from an Ipsos poll for The Rest is Politics podcast covering a range of political and social issues.

New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.

6 in 10 (64%) Britons think Artificial Intelligence (AI) will affect their job according to a new Ipsos UK KnowledgePanel survey.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.

As we enter the age of AI, we need to think about the way in which this technology is gradually encouraging us to look at ourselves - a thinkpiece by Colin Strong.

As buzz words go AI, or Artificial Intelligence, is one of the biggest. AI is creeping into our lives in ways we didn’t expect. But, do we trust it to perform when it comes to big decisions?