Artificial Intelligence (AI)

Navigating the complex realm of statistical utility for synthetic boosts.

Stop selling. Start storytelling.

Ipsos research for the BBC shows GenAI has moved from experimentation to everyday use

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.

Over half (56%) of Britons support banning mobile phones in schools altogether, up 8 ppts since September 2024. Seven in ten (72%) would support a law that requires social companies to use age-verification to ban children under the age of 16 from accessing their platforms.

Exclusive research shows AI is playing an increasing role in the Christmas gifting journey – particularly for younger, tech-savvy shoppers.

Six in ten (60%) believe that the government should adopt a cautious approach to AI, prioritising job protection and giving people enough time to adapt over rapid development.

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.

Combining human empathy and artificial intelligence for brand growth