Artificial Intelligence (AI)

As buzz words go AI, or Artificial Intelligence, is one of the biggest. AI is creeping into our lives in ways we didn’t expect. But, do we trust it to perform when it comes to big decisions?

Artificial intelligence promises to revolutionise customers’ engagement with brands and organisations. But how do we realise the potential of AI to overturn the widespread perception that customer service is getting more automated and impersonal? Matthew Chatterton highlights five steps companies can take to ensure AI plays a positive role in delivering for customers.

Trust and reputation are essential considerations for companies seeking to deliver AI technology in healthcare. It is vital to demonstrate transparency, and have meaningful engagement with the influencers that help shape public opinion, as well as the stakeholders that are instrumental in determining the regulatory response to new uses of personal data.