Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
As we enter the age of AI, we need to think about the way in which this technology is gradually encouraging us to look at ourselves - a thinkpiece by Colin Strong.
As buzz words go AI, or Artificial Intelligence, is one of the biggest. AI is creeping into our lives in ways we didn’t expect. But, do we trust it to perform when it comes to big decisions?
Artificial intelligence promises to revolutionise customers’ engagement with brands and organisations. But how do we realise the potential of AI to overturn the widespread perception that customer service is getting more automated and impersonal? Matthew Chatterton highlights five steps companies can take to ensure AI plays a positive role in delivering for customers.
