Business


Captains of Industry Survey: Top 10 findings

Ten things you need to know from the UK's business leaders, taken from our ‘Captains of Industry’ survey, an annual survey of more than 100 business leaders from the top 500 companies in the UK.
Customer Experience Publication

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

UK Captains of Industry give their views on the economy, challenges and the future of work

This week Ipsos published the ‘Captains of Industry’ survey, an annual survey of more than 100 business leaders from the top 500 companies in the UK by turnover and the top 100 financial companies by capital employed. This year Ipsos interviewed 107 ‘Captains’, with data collected between May and August 2021.
Globalisation Survey

Sentiment about globalisation cooler than before the pandemic across the world

A new Ipsos global survey conducted with the World Economic Forum (WEF) highlights mixed views on international trade
Gender Survey

Women's Forum Barometer 2021: an urgent call for an inclusive recovery

A few days ahead of the G7 Summit, taking place on 11- 13 June 2021 in the UK, the Women’s Forum published the results of an Ipsos survey of nationals of the G7 countries, highlighting the importance of taking the full measure of how and to what extent women have been affected by the pandemic and its socio-economic consequences.
Taxes Publication

Exploring voluntary sign-up to Making Tax Digital for VAT

Ipsos was commissioned by HM Revenue and Customs (HMRC) to undertake qualitative research to understand the motivations and experiences of businesses that voluntarily signed up to Making Tax Digital (MTD) for VAT.
Brexit Publication

Research into the customs intermediaries sector: Wave 2 summary report

This summary report presents the key findings from the Wave 2 survey conducted by Ipsos into the customs intermediaries sector, as well as the sizing exercise undertaken in partnership with Perspective Economics, on behalf of Her Majesty’s Revenue and Customs (HMRC).
Employment Publication

Almost half of working Britons would get more satisfaction from a ‘green job’ than they do their current job

Nicola Moss looks at new research from the Ipsos KnowledgePanel about Britons' aspirations to work in the green economy.
Taxes Publication

Exploring communication needs of customers for the implementation of changes to Late Payment and Late Submission Penalties

Ipsos was commissioned by HM Revenue and Customs (HMRC) to undertake qualitative research exploring customer preferences for how potential changes to Self-Assessment and VAT penalty regimes are communicated.