Consumers

A Human and a Synthetic AI generated person sit down to a meal
Artificial Intelligence (AI) Ipsos Voices

Can synthetic consumers help brands make better decisions?

How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions
Consumers Survey

Post Office Press Relations First Class

The Post Office's press relations is the best in British Industry, according to a MORI survey.
Consumers Survey

Perceptions of bias in TV political coverage

Trends 1988-1997
Consumers Survey

Business Journalists Embrace the Net

Two thirds of Britain's top business and financial journalists (64%) can access the world-wide web at work and a quarter can do so at home.
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