Consumers


Consumers Publication

For Four Too

Jamie Robertson, sponsorship expert at Ipsos, on the fight for the top 4 Premier Football League places and the ramifications for their sponsors.
Consumers Survey

Licence Fee Survey for the BBC Trust

An Ipsos poll carried out on behalf of the BBC shows that the public favours reducing the licence fee rather then funding regional news on other channels.
Consumers Publication

Social Grade

There are several demographic classification systems used in market research. A well established system, as well as the most widely known and used, is that of social grading, derived from the British National Readership Survey (NRS).
Consumers Publication

The Pocket Knife Effect

A little over a year ago a curious phenomenon took place in newsagents and corner shops across the UK. After an absence of four years Cadbury's Wispa bars, withdrawn because of poor sales and production problems, suddenly re-appeared on the shelves and instantly became the most successful chocolate bar product `launch' in decades.
Consumers Publication

Thoughtpiece - Is the Future of Gaming Digital?

This thought piece explores the level of interest in downloadable content in the games market, the price gamers are willing to pay and what's holding back adoption.
Consumers Publication

Thoughtpiece - The Mobile Generation

How to reach respondents in mobile-only households.
Consumers Publication

Want to cut public spending? Spend more on advertising!

"Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.
Consumers Survey

Pirates are prime prospects for music and video

The people who download and share music and video illegally are amongst the most avid buyers of legal music and video - on and off-line a new study has found. The research was carried out on-line amongst 6,500 respondents in 12 countries.
Consumers Publication

Thoughtpiece - Music Videos in the News

Looking at music videos and the Internet, how significant for the UK music industry is the story that YouTube blocked premium music videos from its UK users?