Consumers

The fifth wave of tracking Essential Digital Skills (EDS) research launched in Lloyds Banking Group’s Consumer Index report at the end of 2024. Ipsos was commissioned by Lloyds Banking Group to measure the UK’s ability to navigate the online world – in life and in work.

What age should parents stop buying their children advent calendars?

New research from Ipsos reveals that "doom spending", the act of purchasing items to alleviate sadness or anxiety, is a popular trend among Britons.

A new Ipsos survey commissioned by Bristol Energy Coop (BEC) reveals that only 1% of the British adults feel they are well-informed about the concept of community energy.

More than one in ten British adults had unused vouchers that expired within the last 12 months according to new Ipsos Omnibus research.

In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.

Hear our experts demonstrate Demand Space from Ipsos, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.

As the impacts of the cost-of-living crisis continue to be felt around the UK, consumers in Northern Ireland are noticing ongoing increases in the cost of their regular food basket, according to new Ipsos research for the Consumer Council in Northern Ireland.

Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.