Cost of Living


Generations Publication

Ipsos Update – June 2024

Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Voters resigned to tax rises, despite Labour and Conservative pledges

New polling from Ipsos, conducted in partnership with the Financial Times, has revealed that a majority of voters expect tax rises following the upcoming election, no matter which party wins on July 4th.

Ipsos Equalities Index 2024: More than a quarter of Gen Z men think efforts to promote equality have gone too far

The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.

7 in 10 Britons believe policies of the UK government have contributed to rising cost of living

The Ipsos Cost of Living Monitor reveals that 61% of Britons believe that it will be at least a year before inflation returns to normal, if ever.

Most Britons think the worst of the cost of living crisis is still to come

But the number of Britons who think the crisis has reached its peak is increasing, according to the Ipsos February 2024 Political Monitor

Public concerned price rises in some sectors motivated by profits more than inflationary pressures

The latest Ipsos Political Monitor, taken 1st – 7th December 2023, explores public attitudes to price rises in different sectors. 
Politics Survey

Ipsos Predictions for the UK in 2024

As 2023 comes to an end, Ipsos asked the British public to look forward to what 2024 could bring. From a general election, to a general strike, heatwaves to aliens, what has next year got in store for us?

Majority of Britons feel worse off since the last General Election

Do you feel better or worse off since the 2019 election? Our latest Ipsos Political Pulse survey.
Issues Index Survey

The economy remains the most mentioned important issue facing Britain, while concern about inflation drops

The November 2023 Ipsos Issues Index reveals a drop in public concern about inflation and the NHS