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Cost of Living Survey

Nearly 9 in 10 (87%) Britons concerned over personal impact of Strait of Hormuz closure on the cost of food and other goods

New polling data from Ipsos in the UK, conducted 17-21 April 2026, reveals high levels of public anxiety as the continued closure of the Strait of Hormuz begins to disrupt global supply chains. The British public is particularly concerned about the personal financial toll on food and petrol, while expressing dissatisfaction with the government’s response to rising prices.
Ipsos Christmas Polling
Christmas Survey

Parents say Christmas expectations have got out of control and majority are concerned about affording presents for their children this year

3 in 4 parents (74%) say that children should be happy with whatever gift they get this year, says new Ipsos polling for Christmas.
Ipsos Issues Index: September 2023
Issues Index Survey

Ipsos Issues Index: September 2023

Public concern about immigration rises to the highest level in six years, though the economy and inflation remain the most important issues according to the September 2023 Ipsos Issues Index
One in seven people face hunger across the UK because they don’t have enough money
Cost of Living Survey

One in seven people face hunger across the UK because they don’t have enough money

New Ipsos research for the Trussell Trust shows the extent of hunger in the UK.
Half of renters/mortgage holders have seen their housing payments increase in the last 3 months
Housing Survey

Half of renters/mortgage holders have seen their housing payments increase in the last 3 months

55% of Britons think Rishi Sunak's government is doing a bad job at managing the rising cost of living
4 in 5 describe the state of the British economy as “poor” – with 2 in 5 expecting it to get worse in 2024
Economy Survey

4 in 5 describe the state of the British economy as “poor” – with 2 in 5 expecting it to get worse in 2024

A new Ipsos poll reveals that 61% think the UK is currently experiencing an economic recession
Strong public backing for Renters’ Reform Bill and improving the availability of affordable rental properties - Ipsos poll
Housing Survey

Strong public backing for Renters’ Reform Bill and improving the availability of affordable rental properties

Ipsos polling conducted shortly before the Government’s presentation of the Renter’s Reform Bill to Parliament.
Rising energy costs and long-term price pressures on UK farmers most likely to be seen as causes for fruit and vegetables shortages - Image by jbarsky0 from Pixabay
Cost of Living Survey

Rising energy costs and long-term price pressures on UK farmers most likely to be seen as causes for fruit and vegetables shortages

Other key contributors to fruit and vegetables shortages include climate change/weather challenges in countries from which food is imported, agricultural labour shortages and Britain leaving the EU.
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