Digital


Digital Publication

Measuring the value of personalised digital creative

Tailored for success.
Healthcare Publication

The time is now: Telehealth and rise of virtual care

Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare?
Digital Survey

techUK: Attitudes to Digital Technology Survey 2020

Survey results from research conducted amongst online adults in Great Britain about perceptions of Digital Technology.

Exploring the barriers and enablers to becoming compliant with Making Tax Digital for VAT

Ipsos was commissioned by HMRC to carry out qualitative research with mandated businesses that had not yet signed up to Making Tax Digital for VAT to explore barriers and enablers to support sign up. Research also tested messages to encourage compliance.
Digital Publication

Essential Digital Skills UK - 2020

Lloyds Bank UK commissioned Ipsos to research the ‘essential digital skills’ of the UK population, 15+, which forms part of their ‘UK Consumer Digital Index 2020', the UK’s largest study of transactional, behavioural and attitudinal research including the Essential Digital Skills measure.
Media Survey

Ipsos launches its new creative assessment solution: Creative|Spark on Ipsos.Digital Platform

Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.
Digital Survey

Audience expectations in a digital world

Attitudes of audiences towards audio-visual content are changing.
Online Research Publication

A New World: Transitioning research online

The decision to move from offline to online research should not be “if”, but when.

Ipsos named as UKOM research supplier from 2021

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.