Digital


Digital Survey

Ipsos launches Ipsos.Digital, its fully automated research platform

The new Ipsos.Digital platform offers clients fast, simplified access to global research capabilities and insights.
Product Innovation Publication

Unpacking product subscription models

This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
Advertising Publication

On the Move: Measurement for Out of Home Advertising

The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
Digital Survey

Technology Professionals Survey

Ipsos survey on behalf of Doteveryone to understand the attitudes of technology professionals.
Transport Publication

We need to talk about infrastructure (but how?)

A guide for infrastructure leaders, strategists and communications professionals from the Ipsos Infrastructure Team.
Audience Measurement Publication

Mixed Mode Surveys: Enhancing quality using online and face-to-face

This paper explores a variety of approaches where offline and online interviewing can work together to maximise response and minimise survey error.
Data Security Publication

Understanding the UK cyber security skills labour market

This report presents the findings from a study conducted by Ipsos on behalf of the Department for Digital, Culture, Media and Sport (DCMS).
Consumer Behaviour Publication

The Behavioural Science of CPG: Disrupting the customer experience

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
Transport Survey

Majority of Britons believe not enough is being done to meet infrastructure needs

Findings from the latest Global Infrastructure Index survey conducted by Ipsos in partnership with the Global Infrastructure Investor Association (GIIA).