Digital

Steven Ginnis, head of digital research at Ipsos Social Research Institute writes for Huffington Post about the reaction of the Twittersphere to Jeremy Corbyn's first Labour Party conference speech as leader.

We’ve seen a digital revolution in recent years, but what impact has that had on employee research so far? JB Aloy, head of employee research at Ipsos, discusses why we should be cautious about applying some of the latest digital developments, in the Institute of Internal Communication magazine.

The rise of social media has profound consequences for those that research society to understand how it works. This paper is about trying to research social media in ways that both represent social media users, and also possibly wider society.

Steve Ginnis of Ipsos and Carl Miller of Demos write in the Guardian on our analysis of tweets during Chancellor George Osborne's autumn statement.

Jane Bainbridge of Research Live looks at the arguments posed at the recent Ipsos ASI event.

In this white paper, Ipsos explores the role of Market Research in Big Data and demonstrates how Big Data is not nearly as new and scary as it appears. The paper includes a range of Big Data case studies demonstrating the innovative work we've been conducting for clients as diverse as Google and HMRC.

There are around 2,000 towns in the UK. The first step of the research was to filter the number of towns using Google AdWords data and population size of towns within each to calculate which towns had the highest penetration of AdWords relative to population size.

Did You Know? Homes connected to the Internet

Did You Know? Access to the Internet