Ipsos and Techneos combined traditional polling, social listening and a smartphone application to provide a compelling 360-degree view Brit's experiience of the Royal Wedding between Prince William and Kate Middleton.
John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change.
In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time?
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits.
Ipsos MediaCT Light Bites Blog: Dawn Collis asks where the 7.5m News of the World readers will have gone when the NRS reveals its latest report in November.
