Britain has seen a 12 ppt decrease in the percentage of people who feel that individual action on climate change is needed. This trend has been replicated across the 32 countries surveyed, with particularly sharp declines in G7 countries.
Britons are now much more willing to take action to reduce climate change than Americans, who remain unconvinced of the need to change their behaviour, despite being the world's biggest polluter. Recent research by MORI for the Climate Group shows that Great Britain's population is more willing to consider 'acting now' to tackle climate change than is the US (63% vs 46%). By contrast, Americans are more hesitant, saying that 'wait & see' is the preferable course of action (41% vs 27% in Britain).
Research by MORI shows that the vast majority of Devon residents support the use of renewable energy (86%) and only a small proportion oppose it (two per cent). Support for renewable energy is reflected in high levels of support for wind power (76%) and biomass power (67%).
A new MORI survey for the Environment Agency has found over three-quarters (77%) of adults in England and Wales say they might be encouraged to do more for the environment or do things more often, if it were made easier. A similar proportion (73%) said they might do more, or do things more often, if they thought it would make a difference.
No single source is trusted by a majority of the British public to tell the truth about the risks of chemicals in household goods used in society, according to a survey by the MORI Social Research Institute for the Scientific Alliance.
Recent MORI qualitative research, conducted for the National Consumer Council (NCC) has found that being environmentally friendly is much more accessible for the middle classes. Yet, people on the lowest incomes are just as willing as the better off to use more sustainable goods and services.
Almost two thirds of British people support the idea of paying 10p at shops for plastic bags, according to a new report from the MORI Social Research Institute. The survey shows 63% of British people support the idea, compared to 27% who are opposed.
Most people in Britain believe there will be a need to increase the capacity of the country's airports over the next 30 years, according to new research by MORI.
Most tourists to Argyll are not aware that there are wind farms in the area, and half of those who are aware don't know their exact location, according to research by MORI Scotland.
