Environmental Behaviour And World Environment Day

A new MORI survey for the Environment Agency has found over three-quarters (77%) of adults in England and Wales say they might be encouraged to do more for the environment or do things more often, if it were made easier. A similar proportion (73%) said they might do more, or do things more often, if they thought it would make a difference.

The research was part of the Environment Agency's online pledge campaign in support of World Environment Day (5 June) -- an international event aimed at raising environmental awareness. The Agency's campaign is asking people to sign up to one or more of 10 simple pledges, ranging from turning down the heating by one degree, to turning the tap off while cleaning our teeth. Only six per cent of adults in England and Wales know what World Environment Day is about.

Technical details

MORI Social Research Institute conducted interviews between 20 - 22 February 2004 using telephone omnibus methodology, among a representative quota sample of 913 respondents aged 16+ across England and Wales (858 respondents aged 16+ in England and 55 in Wales). Interviews were conducted using random digit dial. All data have been weighted to the known profile of England and Wales.