Healthcare

Over the last few years there has been huge growth in the availability of digital data sources and health data.

As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.

Research by Ipsos commissioned by the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA) shows an improvement in research-based pharmaceutical industry reputation, with people valuing pharma innovation and the benefits it brings to society.

Frequently-asked Questions (FAQs) for the REACT follow-up study from Ipsos and Imperial College London.

Ipsos partnered with the Open Data Institute and Imperial College Health Partners to deliver a public dialogue for the NHS AI Lab and Sciencewise, which will be used to steer priorities for future research.

A recent Ipsos survey found that 50% of UK adults had, either now or in the past, used some form of health technology. By contrast, only 7% said the same about a tool that could be considered a digital therapeutic (DTx).

What do the British public think are the biggest issues facing the NHS?

To mark Sepsis Awareness Month, bioMérieux and the UK Sepsis Trust revealed the results of a survey regarding healthcare professionals’ knowledge and practice in the management of sepsis. The findings demonstrate the need to increase awareness and education of sepsis care guidelines amongst healthcare professionals.

The 4,000 Voices Survey, conducted by Ipsos on behalf of the Care Quality Commission, examines the experiences of people aged 65 and over in England when accessing and using health and social care services in the last six months.