Market Research


Politics Survey

No Chance for Euro Referendum

So now we know - or do we? The referendum on joining the Euro, according to some newspapers' interpretations of the Prime Minister's answer to a question in the Commons, will be held in the first two years of the next Parliament. That wasn't what he said.
Politics Survey

Intensive Vote Farming in Barnet

The spread of foot-and-mouth disease through the rural areas has brought the rural vote back to the top of the election agenda - although, at the same time, it has thrown into some doubt whether there will be an election at all when we have all been confidently expecting it, on 3 May. I have already written [Rural Voters - 20 October 2000] about how much smaller and less influential the rural vote is than almost everybody supposes. But even some of those rural areas are simply rural in the sense of not being urban; they are not full of farmers. The genuinely agricultural vote is smaller still.
Politics Survey

Watch The Share, Not The Gap

Parliamentary Monitor 'VOX POP'
Politics Survey

Regional Patterns Of Swing

A few weeks ago I wrote here about how many seats each of the parties could hope to win in the election, assuming various levels of swing from the 1997 result; but I entered a caveat that this assumed uniform national swing, which in practice is unlikely.
Politics Survey

Spinning Out Of Control

The mightiest spin doctor of our time has now spun out of control. Peter Mandelson's lost the plot, and is now doing himself more damage than he is his party, his colleagues, his Prime Minister. A tragedy of our time.
Politics Survey

Frequently Asked Questions (2): How Does The Voting Intention Question Work?

Recent correspondence has reminded me that not everybody knows exactly how we set about asking respondents their voting intentions, or how we calculate the figures from their responses.
Politics Survey

Fly Away Peter

Peter Mandelson's resignation last week was an embarrassment to the government, and naturally led to much speculation that the government is acquiring a sleazy image that will damage it at the election. Two polls conducted since the resignation have explored this. Unfortunately the reporting of the second of these, an NOP poll for the Channel 4 programme Powerhouse, has misinterpreted its findings and perhaps as a consequence its implications.
Politics Survey

Some Basic Electoral Numbers

At the last general election, Labour won 44.4% of the vote in Great Britain and that secured them 419 seats or an overall majority in the Commons of 179. In the vast majority of those constituencies where the result was marginal or even semi-marginal, the Conservatives were in second place; they won 31.4% of the vote across Great Britain, 13% behind Labour, and secured 165 seats.
Politics Survey

The Polls In 2000

An editorial in the Daily Telegraph last month (5 December) suggested that MORI's polls in The Times systematically under-represent Conservative strength, and further that this is because they are conducted face-to-face rather than by telephone. The article cited several arguments in support of its case which were based on factual errors. We wrote to the paper correcting these errors, but it failed to publish our letter. It is not true as they alleged that face-to-face polls tend to find lower Conservative support than telephone polls. Nor is it true that MORI's polls find systematically lower Conservative support than those of the other polling companies. But since some of these misconceptions seem to be widespread, and the Telegraph was only echoing the wishful thinking which seems to be still entrenched in some corners of Conservative Central Office, it is perhaps time for a systematic review of the evidence, taking the whole of the year 2000 as our basis.