Market Research


Market Research Publication

Ipsos Research Highlights - July 2017

Ipsos's Research Highlights for July 2017 includes the biggest issues facing Britain, the barriers to adoption of electric cars and we try to find out whether Shakespeare still shocks.
Market Research Publication

Ipsos Research Highlights - June 2017

Ipsos's Research Highlights for June 2017 includes rising concern about the NHS, and the economy and age, not class, was the key factor in voting the General Election.
Market Research Publication

Ipsos Research Highlights - May 2017

Ipsos's Research Highlights for May 2017 includes a rise in the Labour vote share but most still expect a Conservative majority in the General Election.
Market Research Publication

Ipsos Research Highlights - April 2017

Ipsos's Research Highlights for April 2017 includes pessimism for the future of the NHS hits record levels, the Conservatives have a significant lead over Labour and signs of rising housing confidence.
Market Research Publication

Ipsos Research Highlights - March 2017

Ipsos's Research Highlights for March 2017 includes support for independence rising in Scotland and as the EU turns 60 years old, most EU citizens are unhappy with its direction.
Investors Survey

HR leaders crucial to organisational transformation

HR leaders are the crucial drivers of transformation in UK businesses through their roles of promoting devolved decision making, employee engagement and collaboration, finds new research from Ipsos LEAD and Cirrus.
Investors Survey

What makes Ipsos special?

What is it that makes Ipsos such a special place to work? Colleagues from across the business tell us.
Market Research Publication

Ipsos Research Highlights - February 2017

Ipsos's Research Highlights for February 2017 includes concern about the NHS jumping to the highest level since 2003 and six in ten around the world think their society is `broken'.
Market Research Publication

Incremental Versus Monumental Decision-Making

In this Ipsos Marketing paper, we explore a new approach to decision-making which is based on a technology-enabled, phased research approach that delivers deep consumer insights that will fuel brand growth.