Market Research

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.

Sector research specialists BVA BDRC rebrand as Ipsos, following acquisition in June 2025

Pricing, retail audit, location planning and mystery shopping specialists ESA Retail rebrand as Ipsos, following acquisition in June 2025.

Panel agnostic online research specialists Alligator rebrand as Ipsos, following acquisition in June 2025

Telephone (CATI) and F2F (CAPI) data collection and fieldwork specialists Perspective rebrand as Ipsos, following acquisition in June 2025.

Faster insights on the issues that matter

The fifth wave of tracking Essential Digital Skills (EDS) research launched in Lloyds Banking Group’s Consumer Index report at the end of 2024. Ipsos was commissioned by Lloyds Banking Group to measure the UK’s ability to navigate the online world – in life and in work.

Join Kelly Beaver MBE, Chief Executive of Ipsos in the UK & Ireland, along with a fabulous panel of experts to discuss the past year's defining moments in politics and society and explore what 2025 may hold.

Barb and PAMCo are launching a joint beta trial of shared data collection in October 2024, managed by their data collection partner, Ipsos. This initiative is part of PAMCo’s ongoing review to develop an enhanced measurement system for 2025.