Media

Ipsos World Cup polling
Sports Survey

Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.
Election Publication

Political Communication in Britain

Political Communication in Britain provides unique insights into the UK General Election of 2010 from those who fought, reported and polled the campaign.
Public opinion Publication

You are what you read?

Newspaper readers are less likely to express 'average' views on the five top issues -- defence, the NHS, race/immigration, education and crime -- than those who don't read a daily paper, according to a new report from MORI.
Television Survey

TV: The Public's Verdict

The Mail on Sunday Television Poll
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